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Autres livres anglophones de référence consacrés au marketing Internet

Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight
Robert W. Monster, Raymond C. Pettit
Hardcover – 300 pages (14 January, 2003)
Wiley Eastern; ISBN: 0470820640
19.25 £


Community Building on the Web: Secret Strategies for Successful Online Communities
Amy Jo Kim
Paperback – 371 pages (1 April, 2000)
Addison Wesley; ISBN: 0201874849
17.25 £


Customer Service on the Internet
Jim Sterne
Paperback – 352 pages (1 May, 2000)
John Wiley & Sons Inc; ISBN: 0471382582
17.25 £


Business to Business Internet

Silverstein
Paperback – 492 pages (1 November, 2000)
Independent Publishers Group; ISBN: 1885068506
17.23 £


Content Critical: Gaining Competitive Advantage Through High-quality Web Content
Gerry McGovern, Rob Norton
Paperback – 251 pages (1 November, 2001)
Financial Times Prentice Hall; ISBN: 027365604X
12.08 £


World Wide Web Marketing
Jim Sterne
Paperback – 432 pages (9 July, 2001)
John Wiley & Sons Inc; ISBN: 0471416215
15.75 £


E-marketing
Judy Strauss, Raymond Frost
Paperback – 368 pages (March 2003)
Prentice Hall; ISBN: 0130322644
42.63 £


Information Architecture for the World Wide Web
Louis Rosenfeld, Peter Morville
Paperback – 486 pages (3 September, 2002)
O’Reilly UK; ISBN: 0596000359
19.95 £


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